Cross Channel Marketing Week 2

Presented by Geraldine Daly – IBZStrategies

Cross Channel Sales and Marketing Strategy - Week 2

Developing an In-house Coaching Library
People development or career planning is always a touchy subject for senior management in the hospitality sector. The usual answer I get is that “there is no money for “training” (which term I prefer to use for dogs!) - anyway people leave so it's a waste of money”. I can understand this reaction as the hospitality sector has always been very transient. My solution to this is to use online free resource, like TED videos, YouTube videos, webinars and slide presentations. So throughout this tutorial we will put together an inhouse programme for you and your staff- your own “coaching library”.

QR (Quick Response) Codes
To design your QR code go to INVX All you have to do is type your info such as website URL into the box provided, decide on the colour scheme and size. Copy the QR code as an image file. This can then be given to your printer for inclusion on all future print material. Watch the demo to understand how QR codes may be used.

Google Analytics
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service,[1] currently in use at around 57% of the 10,000 most popular websites.[2] Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa).[3]
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
Ascertain if you have Google Analytics set up on your website. Go to your website View Page Source Edit → Find ….. Google-Analytics. If you are not able to do this speak to your Webmaster and ask them to set it up for you if it is not already in place. View the Google Analytics Tour to understand it's importance.

Introduction to Social Media
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

Just click on the above link

Please file this page in the “training” folder, on your computer, which you should have opened as per Week 1 tutorial.