Tuesday, February 1, 2011

Cross Channel Marketing Week 2

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Developing an In-house Coaching Library
People development or career planning is always a touchy subject for senior management in the hospitality sector. The usual answer I get is that “there is no money for “training” (which term I prefer to use for dogs!) - anyway people leave so it's a waste of money”. I can understand this reaction as the hospitality sector has always been very transient. My solution to this is to use online free resource, like TED videos, YouTube videos, webinars and slide presentations. So throughout this tutorial we will put together an inhouse programme for you and your staff- your own “coaching library”.

Introduction to Social Media
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

Just click on the above link

Please file this page located on the right of this blog "pages" week 2 in the “training” folder, on your computer, which you should have opened as per Week 1 tutorial.