Cross Channel Marketing for Hospitality Week 1

Cross Channel Sales and Marketing Strategy - Week 1

* Subscribe to the "Posts" to the left of this page to ensure you get updates.

* Print out the work page to the right of this column under "pages" for Week 1

Open a file -print out this page, as some information needs to be written on it, which we will use at a later stage.

Gather all of your printed collateral into one place and review it for consistency of brand, updated info and contact details. Make changes for the next print run so that the same mistakes do not appear – for future printing add QR codes.

To design your QR code go to INVX All you have to do is type your info such as website URL into the box provided, decide on the colour scheme and size. Copy the QR code as an image file. This can then be given to your printer for inclusion on all future print material. Watch the demo to understand how QR codes may be used.

Open a folder on your computer with the above title “Cross Channel Sales and Marketing Strategy”. Open sub-folders; Social Media, Digital Media, Website, UserNames, Analysis, Training

What did you spend on sales and marketing in 2010?

What ROI (return on investment) did you get, e.g. for each €/$/£ spent – was it 2:1, 5:1. If you find it difficult to answer this don't feel alone! Take your ad and marketing spend – divide it into your nett turnover and work on that ratio for the moment. Not at all scientific but we will get there for 2011.

What will you spend on sales and marketing in 2011?

What ROI do you expect?

What is the Average Occupancy Rate for your peer group?

What is your Average Occupancy Rate?

What is the Average Room Rate for your peer group?

What is your Average Room Rate?

What is your Average Daily Rate for your peer group?

What is your Average Daily Rate?

What is your ADR, ARR, Occupancy forecast for 2011?

What is your budgeted turnover for 2011?

What is your nett projected profit/loss?

Ascertain if you have Google Analytics set up on your website. Go to your website → View → Page Source → Edit → Find ….. Google-Analytics. If you are not able to do this speak to your Webmaster and ask them to set it up for you if it is not already in place. View the Google Analytics Tour to understand it's importance.

Entrepreneurs' Live Business Plan 4

Today's To Do List 

SWOT Analysis

IntegratedBzStrategies Docs. 

If you have not already done a SWOT analysis for your new or existing business now is a good time to do it. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.To help you on your way, I have included some content on the links below. I recommend working in threes and not having more than twelve points in each section.  There are thousands of factors that could influence your business, however we will focus on those items that have a high probability of happening and a potentially high impact on your particular business.

Entrepreneurs' Live Business Plan 1

The last year has been a terrifying time for many people. I don't need to list the reasons. People of all ages and disciplines are finding themselves on the unemployment heap.  People don't know which way to turn and morale has never been so low. In many struggling countries these issues are compounded by lack lustre politicians and so called leaders.

So what's a guy or gal to do? At no time, has the concept of taking charge of our own destiny been more important. This is really a time for the survival of the fittest. Make a plan - either a personal or work plan, or both. Where to start - well the first step is to decide to do it, the second step is to do it and the third step is to commit to evaluating it and updating it on an ongoing basis.  It's as simple as one, two, three. I hear you all muttering..."not the dreaded business plan". Well not quite, you are of course referring to the "business plan" that you did and last saw a year ago, or more! Or that "business plan", you did to get your loan! Or the one you did for your boss, who did one for his boss, who looks at it just before salary review time! No, that's not what I am talking about.  I refer to what is known as the live or living personal/business plan.  One that evolves with you and supports you towards achieving your goals, dreams, success and eventual happiness and personal satisfaction.


Over the course of the next weeks and months I will be guiding you through a format that is easy to use and relevant to you.  Even though the format is the same for everyone, the content is your own content which makes it your personal plan.  What's the catch?  There is none.  This is a completely free tutorial.  My income is derived from training sessions that I do, Affiliate Marketing and Tender applications. My decision to do this - is purely to give back - I have been lucky in my life and this is something that I know so many people in need, need!  So if you don't think it's for you, pass it on please to somebody you know could do with some support at a time when things are maybe not going so "swimmingly" for them.


Come on, get with the programme, make the commitment to put your dreams on paper and together we can make them a reality.  Remember, it's as easy as 1,2,3. Check out the website IntegratedBzStrategies to decide if we are on the same wavelength.I will leave you with one question to ponder - What is it you want?  Tomorrow, I will answer this question, because I know what you want!